BA in Managerial Marketing
Graduation: May 2016
Kent State University
TECHNICAL TOOL SKILLS
Electronic Design: InDesign, Photoshop, WordPress, Constant Contact, Bridge, Illustrator, Premiere, Blender, Cura
Analytics: SEO, Google Analytics
Statistics: SPSS, Scarborough, SAP
Abby Schafer Photography, Cleveland, Ohio
Owner/operator of award winning photography business
Business growth of at least 100% year over year for the past 9 years and 400% in 2019 by successfully cultivating and retaining client base
Sole marketing representative, customer relationship manager and event coordinator.
Marketing streams include Facebook, Instagram, AbbySchaferPhotography.com, The Knot and Thumbtack. Voted "Best of 2015 on Thumbtack" and “Best of the Knot” 2017, 2018, 2019 & 2020 -- Inducted into their Hall of Fame as a result
Mentor to two (2) High School Senior interns from the Mayfield School system
ABI-G Marketing, Cleveland, Ohio
Jan 2015- Present
Business & Marketing Consulting
Currently overseeing the marketing and development for small businesses across a vast array of industries including a salon, personal trainer, tattoo parlor, pizzeria, roofing company and consulting group
Branding & Web Development
Full company branding from logos, business cards, and slogans
Website designed, both informational and full e-commerce
SEO and Google Analytics
Pile Dynamics, Inc., Solon, Ohio
September 2016- July 2018
Print and Web designer for highly technical foundation engineering organization
Conceptual designer for advertising materials (magazine/brochures) and email campaigns
Layout designer for quarterly newsletters
Marketing material creator including 3D models, stickers, trade show banners and logos
Event materials coordinator for trade shows (17), in-house events (2) and technical workshops (2)
Producer and editor of three (3) promotional and educational youtube videos
University Hospitals, Cleveland, Ohio
May 2016- August 2016
Market Research Intern
Researching and developing creative campaigns for the Seidman Cancer Center: “Woman Up” in partnership with the Komen Foundation, and UH’s Auxiliary Group
Indianapolis Motor Speedway, Indianapolis, Indiana
Hands-on experience creating spreadsheets for data analysis using marketing research resources such as Scarborough.
Mayfield Draga Pool, Mayfield Heights, Ohio
(7) Summers 2010-2016
Lifeguard, Swimming Instructor
Collaborating with 20 co-workers for team building activities.
Areas of expertise include swimming instruction for the under four age group, specializing in confidence management, safety education and trust building.
IMS Productions, Indianapolis, Indiana
Summers 2012- 2014
Utility and Runner
Member of a large production crew that televises IndyCar races. Duties include service support for the on-camera talent, working in adverse weather conditions, on-call fiber optics support during broadcast.
Kent State University, Kent, Ohio
Spring 2014 - Fall 2014
Utilized effective time management skills by creating and implementing 12 programs and activities each semester for 60 residents while balancing full-time course load and extracurricular commitments.
Built strong relationships with residents of diverse backgrounds by demonstrating support, concern, and helpful listening skills.
Demonstrated strong communication skills through conversations with residents, building hall staff, and campus administrators.
Member of Delta Sigma Pi, a co-ed professional business fraternity - 2013-2016
Habitat for Humanity Alternative Spring Break Trip: Atlanta, Georgia
Akron Food Bank, Relay For Life, Ronald McDonald House
Fieldstone Farm Therapeutic Riding Center, Chagrin Falls, Ohio
Camp Cheerful, Strongsville, Ohio